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Growing Demand for Heat Pump Water Heaters 

According to the Northwest Energy Efficiency Alliance (NEEA), a standard electric tank water heater can use more energy than a refrigerator, dishwasher, and clothes washer/dryer combined. A heat pump water heater can use just 30 percent of the energy of a standard electric tank water heater of comparable size. The average homeowner can save about $305 annually on electric bills.

Heat pump water heaters are very efficient because they use electricity to take heat from surrounding air and transfer it to the water rather than generating heat independently. They are a good fit for single-family residential applications that have plenty of space for the installation, such as a garage or basement.

In recent years, the biggest advancements in heat pump water heater technology have been improved energy efficiency and reduced space requirements. Today, a heat pump water heater only needs about 700 cubic feet. With A. O. Smith’s accessory duct kit, it is easy to install a heat pump water heater even in small places. The kit provides ample airflow for the unit by pulling in air from adjacent rooms.

Clearing Up Some Misconceptions
About half of all U.S. homes currently use electric water heaters. Some homeowners and contractors mistakenly think that heat pump water heaters can only be installed in warm parts of the country; however, a heat pump water heater operates well at temperatures as low as 45° F.

Rebates Deliver Fast Payback
Many electric utilities across the U.S. now offer up to $1,000 rebates on heat pump water heaters. The higher upfront costs can be paid back in as little as one year, depending on energy savings and the size of the rebate.

In more than 20 states, these rebates are instant, which means that a contractor can apply the utility discount at the point of sale when purchasing a unit from the wholesaler. To find rebate opportunities in your area, visit www.hotwater.com/water-heater-incentives.
Four Operating Modes for Greater Savings

A product like A. O. Smith’s Voltex® hybrid electric heat pump water heater gives homeowners advanced control with four operating modes: Efficiency, Hybrid, Electric, and Vacation.

One Florida customer recently said, “I run it in Efficiency mode during the spring. The unit only heats water via the heat pump and doesn’t need to circulate it back through the electric elements to add more heat. In the summer – and when relatives visit – I’ll probably run it in Hybrid mode.”

This year A. O. Smith has introduced the A .O. Smith ENERGY STAR® Hub, a central repository of energy efficiency materials available for download by reps, wholesalers, implementers and utilities. Channel partners can quickly customize this material for marketing purposes rather than having to create materials from scratch. The new hub also provides training tools, including sales videos and literature, product knowledge kits and utility rebate information. Access the ENERGY STAR Hub at www.hotwater.com/utility-programs.
Bright Future for Heat Pump Water Heaters

By delivering up to 3.45 Uniform Energy Factor (UEF) and reducing greenhouse gas emissions, heat pump water heaters are generating strong interest nationwide. By leveraging the new A.O. Smith ENERGY STAR Hub, you can turn that interest into sales.

Francois LeBrasseur is the Business Development Manager for the Utility Sector at A. O. Smith.